NFL star Travis Kelce loves shouting his catchphrase after a big win: “You gotta fight for your right to party!” But by the time the Kansas City Chiefs’ Super Bowl LVIII victory parade wound down around lunchtime on February 14, the tight end was fighting to stand up.

That morning, Travis chugged beer and gulped from a funnel in the street, used the Lombardi Trophy as a liquid luge and, according to one social media commenter, had also “been drinking Don Julio [tequila] since 10 a.m.”

When Trav took the stage at the end of the parade route and launched into a sloppy, slurred version of Garth Brooks’ country classic “Friends in Low Places,” teammates had to hold him up until quarterback Patrick Mahomes finally pulled the microphone away. “I knew Travis was gonna be messy, but Kelce is LIT lit,” an observer wrote on X. Another branded him a “sloppy drunk.”

Yet another summed up the sentiments of many, writing, “Love Travis!!! BUT this is embarrassing!!!!!”

Fans aren’t the only ones who took notice. While Travis’ girlfriend, Taylor Swift, enjoyed hours of drinking alongside him as they partied at multiple nightclubs after the big game in Las Vegas on February 11, friends believe that his parade antics ventured into cringe territory. “He should have reined it in a little bit,” explains a source, who exclusively tells Life & Style Trav’s boozed-up behavior isn’t all the pop star is looking to change.

“Pals are saying now that Taylor and Travis are more than six months into their relationship, she feels comfortable setting certain rules for him to follow. Fortunately, Travis is on board — with most of them, anyway.”

Most, but not all. “Travis is fine with Taylor giving him her thoughts and opinions on how to navigate such a public relationship. He really does appreciate it,” says the source. “He’s not so happy with some of the restrictions she wants in place, though.”

For example, Travis — who’s talked about past visits to adult-entertainment venues on his “New Heights” podcast and wore a Crazy Horse 3 Las Vegas shirt to a November football game — “is fine not going to strip clubs anymore (that’s one of her hard rules), but Taylor also doesn’t want him posing for photographs with female fans, mostly to avoid inaccurate headlines,” explains the source. “He had to roll his eyes at that one.”

As Travis has quickly learned, $1.1 billion woman Taylor is a master at shaping her public image. “But he has no interest in playing a calculated media game if it’s going to make him think twice about every move he makes. That’s not his style,” adds the source.