In the grand game of love and fame, it seems that Kim Kardashian may be taking a leaf out of pop queen Taylor Swift‘s playbook. The rumor mills are abuzz with whispers of Kardashian’s budding romance with NFL star Odell Beckham Jr., with sources suggesting that things are heating up between the pair.

Kim Kardashian & Taylor SwiftPierre Suu, Getty Images Entertainment / Jeff Kravitz, FilmMagic Inc. via Getty Images

“They’re getting serious,” an insider shared with Us Weekly, noting the contrast between the duo, “Odell’s personality is much more private” than Kardashian. The 31-year-old Baltimore Ravens wide receiver is described as being “low-key, while Kim’s more accustomed to the limelight”. The source further added that they are currently “trying to figure out the next steps” in their relationship.

This potential foray into the public eye echoes a similar path taken by Swift, whose relationship with NFL star Travis Kelce has not only altered the landscape of the NFL but also catapulted her into new heights of fame. Swift’s mastery over her public image, coupled with her high-profile romance, has set a new precedent in the intertwining worlds of sports and entertainment.

The Kardashians, known for their strategic control over their public personas, are not ones to be outdone in the fame game. From their groundbreaking reality TV show to their massive social media followings, the Kardashian clan has shown a unique ability to leverage their personal lives for maximum exposure.

Yet, this move might also ignite old tensions. Swift and Kardashian have a fraught history, primarily due to the controversial lyrics in Kardashian’s ex-husband Kanye West’s song “Famous.” This potential new romance could add another layer to their ongoing rivalry, especially considering the public scrutiny both women command.

Interestingly, the source suggests that Kardashian and Beckham’s relationship “has been blossoming longer than people thought — for like a year.” This long-term, under-the-radar romance could be a strategic move by Kardashian, mirroring Swift’s own approach to her relationship with Kelce.

As Kardashian considers taking her romance public, it’s clear that the stakes are high. Yet, if there’s one thing the Kardashians understand, it’s the art of publicity. Whether this potential coupling will lead to a new era of celebrity-athlete relationships or reignite old feuds, only time will tell.