Spotify Wrapped 2023: Taylor Swift’s Global Reign Continues

Taylor Swift, Bad Bunny, The Weeknd, and Drake topped Spotify’s 2023 Wrapped campaign globally. Here’s more from the digital music service’s year-end campaign.
The ninth edition of Spotify’s Wrapped campaign is here to highlight 2023’s top artists, songs, albums, and podcasts.

The digital music and audio streaming service pulled data from its 574 million global users to help define how people are listening to content this year. As in previous years, users can tap into a personalized user experience with new interactive features, including the ability to tap into results via a desktop or Spotify’s mobile app. Spotify listeners will find the usual stats, like the top five genres and artists they listened to, in a new, refreshed way. Users can visit their personalized Wrapped feed to find a special video message from one of their top artists, and Spotify has videos from more than 40,000 artists to deliver on that promise.

The Best of Wrapped 2023 Globally

To celebrate this year’s most-streamed global artist, Spotify scattered 21 puzzle pieces around the globe in the 48 hours leading up to Wrapped’s debut to tease the top artist of the year. Easter eggs could be found on billboards that sync with the celebratory video on Spotify’s platforms. True fans were probably able to guess the global star right away if they came across a clue.

Drum roll, please…

Spotify’s 2023 top artist is none other than Taylor Swift, with more than 26.1 billion global streams since Jan. 1. Swifties, this one is for you, as Swift is Spotify’s most-streamed artist, both globally and in the U.S. She unseated Bad Bunny, who was chasing a four-peat in the category.

Spotify is celebrating Swift’s Wrapped accomplishments by changing the color of fans’ progress bar when they play Swift to coincide with the songs’ Eras colors. And for an extra touch, the progress button will turn into a sparkle for a limited time when listening to Swift.

Spotify’s top 10 most-streamed artists of 2023 globally

Taylor and Benito were in good company amidst the top 10 most-streamed artists globally.

Let’s jump into some more top lists from Spotify’s 2023 Wrapped campaign to see which artists, music, and podcasts fans just couldn’t get enough of in 2023.

Spotify’s top 10 most-streamed albums of 2023 globally

Bad Bunny still took the top spot for the most-streamed album of the year with more than 4.5 billion streams of Un Verano Sin Ti. Bad Bunny’s iconic album topped the list for the second year in a row. Swift’s Midnights, SZA’s SOS, and The Weekend’s Starboy rounded out the top five.

Un Verano Sin Ti

Midnights

SOS

Starboy

MAÑANA SERÁ BONITO

One Thing At A Time

Lover

HEROES & VILLAINS

GÉNESIS

Harry’s House

Spotify’s top 10 most-streamed songs of 2023 globally

The most-streamed song of 2023 is Miley Cyrus’ viral hit “Flowers,” with more than 1.6 billion global streams since it dropped on Jan. 12.

The Best of Wrapped 2023 Nationally

While Taylor held on to the top artist spot among U.S. users, she faced some stiff competition from the likes of Drake, Morgan Wallen, and 21 Savage. However, she expanded her real estate on the top 10 most-streamed albums of the year, accounting for three.

Spotify’s top 10 most-streamed artists of 2023 in the US

Spotify’s top 10 most-streamed albums of 2023 in the US

One Thing At A Time

SOS

Spotify’s top 10 most-streamed songs of 2023 in the US

More Highlights and Trends

Global streams of Spotify’s Barbie Official Playlist increased by nearly 1,560% after the “Barbie” movie premiered.
Daily searches for pickleball-related playlists increased by 1,600% in May alone as the new sport expanded globally.
Streams of Rihanna’s music spiked more than 640% in the US following her solo halftime performance at the 2023 Superbowl.
The Joe Rogan Experience and Call Her Daddy took the first and second spots, respectively, for the most-streamed podcasts both globally and nationally. The Joe Rogan Experience took the #1 spot for the fourth consecutive year.

New Personalized Wrapped Features and Offerings

This year’s edition also debuts a number of new features coming to Wrapped 2023:

Spotify is introducing an interactive fan reward called Wrapped Listening Parties, which allows artists to speak directly to their fans to thank them, answer questions, sell merch, and more. Wrapped Listening Parties will be available to top fans of a select group of artists
If you don’t want to pick through your Wrapped experience, you can use Spotify’s AI DJ to guide you through the experience.
For the first time this year, users can invite their friends to blend their Wrapped experiences and combine top songs.
Wrapped’s Sound Town feature matches users to cities based on their listening and shared artist affinity.
The Me in 2023 feature defines a listener’s most notable streaming habit with one of 12 listening characteristics. For example, the Luminary plays light, upbeat music more than others, while the Alchemist creates their own playlists more than others do.
WonderWrapped is coming back to Spotify Island to give listeners the opportunity to purchase limited edition merch inspired by the personalized user experience.
As part of Spotify and FC Barcelona’s ongoing partnership, the pair produced content featuring players guessing each other’s Wrapped lists.
Listeners can now easily access their top 2023 songs by asking Alexa, Google Assistant, and Siri. Wrapped stickers can also now be found on social platforms like WhatsApp and GIPHY.

For more top lists from 2023 Wrapped, check out Spotify’s blog post on the 2023 Wrapped experience.

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