The Taylor Swift effect is real, and Travis Kelce is reaping the benefits.

On the football field, the Kansas City Chiefs have two of the best players at important positions, which has helped them win three Super Bowls.

Travis Kelce and Patrick Mahomes are now in another battle but off the field.

This “battle” has to do with the two players’ social media followings, and Kelce has just passed a significant milestone with the help of Taylor Swift.

A recent study by sports analytics provider Tips.gg highlighted Kelce’s significant increase in followers in the past week alone.

Kelce’s Instagram following received 256,849 new followers following his appearances at Taylor Swift’s Eras tour concerts in London and Dublin. Kelce was hilariously on center stage, dancing and carrying Swift across the stage.

The surge in new fans elevated his total follower count to 6,792,084, which has now went past Mahomes, who currently stands at 6,790,013 followers.

None of this would be possible without the influence of Taylor Swift, who has introduced the sport of American football to millions of new fans.

“It’s no secret that Travis Kelce’s popularity has skyrocketed globally over the last year, partly down to his crucial role in the Chiefs back-to-back Super Bowl wins and his romance with popstar Taylor Swift,” commented Anton Malyutin, Founder and CEO of Tips.gg.

Travis Kelce Jersey Demand Overtakes Patrick Mahomes

Travis Kelce (Photo by Jamie Squire/Getty Images)

After the Kansas City Chiefs defeated the Chicago Bears in September 2023, with Taylor Swift in attendance, searches for Travis Kelce jerseys skyrocketed by 1,267%, and they would overtake Patrick Mahomes for the first time in history.

Fox reported at the time that Kelce saw a nearly 400% increase in jersey sales after Swift’s appearance.

“Yesterday, Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com,” Fanatics said.

Kelce was one of the most popular players in the league, but prior to Swift, he was sitting outside the top 10 in jersey sales.