Jaden Smith was born a precocious child destined to tweet out some of the deepest wisdom this side of a fortune cookie. But a couple dodgy quotes doesn’t a bad person make. What’s with all the backlash over his latest Louis Vuitton campaign?

On March 18, Louis Vuitton began promoting its Archlight 2.0, the latest iteration of its signature chunky running shoe that Jaden himself wore for a good long while (in between New Balances, naturally).

Jaden, Louis Vuitton’s first male-identifying womenswear ambassador, co-starred in the debut campaign with Chloë Grace Moretz and football player Sam Li but only Jaden drew commenter’s ire.

The actual shoes being showcased — a streamlining of the original Louis Vuitton Archlight and a chunky loafer that’s actually quite Prada — are in the discourse only on the posts showcasing the other talent.

The vibe appears to be informed by people upset about seeing Jaden wearing a leather blouse top. Seriously, that’s it. And yet commenters are clutching their pearls en masse.

Top comments include empty sentiments like “Nothing about it looks high fashion” and “Everything has gone to crap… quality design and class…” Insightful stuff!

“Wonder if Louis Vuitton will make anything for actual Masculine MEN this season,” one particular intellectual wondered, ignoring two facts: that Louis Vuitton menswear collections exist separate of the womenswear collections and how embarrassing it is to reveal your own insecurities in a brand’s comment section.