FANS have become concerned with Kim Kardashian’s face in a new ad.

The SKKN founder took to Instagram and showed off her new makeup items as she posed in a beige bra.

Kim posed in a beige bra for a SKKN ad
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Kim posed in a beige bra for a SKKN adCredit: Instagram/ Kim Kardashian

Fans became focused on Kim's lips in her new ad
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Fans became focused on Kim’s lips in her new adCredit: Hulu
In the steamy snapshot, Kim, 43, bared her chest and shoulders as she exposed her midriff.

The 43-year-old star shot a sultry gaze and pouted her plump lips at the camera.

In the Reel, The Kardashians star tried on the lip liner, the lip color, and the eyeshadow palette.

“The new neutrals” from Skkn are scheduled to launch on January 26.

THE COMMENTS

Although the reality star exposed her slender frame, eagle-eyed critics claimed in the comments section that her lips looked “very dry and cracked.”

One critic said, “This ad makes it look like Kim is drying.”

Another critic added, “And the lips are dry.”

A third critic mentioned, “Lips look dry af though. For real, this is not a good look.”

A fourth person wrote, “I love Kim, but I cannot get on board with the wrinkled lip look.”

A commentator chimed, “I wasn’t even trying to start a thread of going back and forth. But to sell a product, at least get those lips moisturized.”

THE TIKTOK TREND

This is not the only time fans have commented on the Hulu star’s facial features.

On Thursday, Kim uploaded a new video to give followers a tour of her SKKN office.

Kim walked around as she played along to a trending bit on the TikTok platform.

While poking fun at common stereotypes, Kim dressed in a fluffy white robe and a beige bodysuit.

As the footage continued, she showed off the elaborate features inside her massive office.

“I’m Kim Kardashian, of course, I have my mannequin with my custom measurements in my glam room,” she poked fun at herself.

Kim repeated the opening phrase and added, “Of course, I have a tanning bed and a red light bed in my office.”

The former E! star laid down in her tanning bed with UV protective goggles on her forehead.

 

She switched to the red light bed right next to it.

At the end of the video, the star promoted her newest makeup line and said, “I’m Kim Kardashian. Of course, I’m launching lip liners in 15 different nudes.”

In an online thread, fans believed the fillers in her face appeared more obvious than usual.

One person said: “Those cheek fillers are 100% the reason why she tries so hard not to smile when she is being photographed and can’t control it.”

Another person added: “She looked good in like Season 4 or whatever, but she really should’ve stopped with the fillers.”

Kim and her ex-husband, Kanye West, 45, share their four children: daughters Chicago, six; North, nine; and sons Saint, seven, and Psalm, four.

Kim showed off the tanning bed in her SKKN office in a TikTok video
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Kim showed off the tanning bed in her SKKN office in a TikTok videoCredit: TikTok/kimkardashian

Kim pictured with her children in December 2021
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Kim pictured with her children in December 2021Credit: Instagram / Kim Kardashian

Kim pictured at an event in September 2017
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Kim pictured at an event in September 2017Credit: Getty