Star couple Taylor Swift and Travis Kelce have made local businesses “do well” thanks to their appearances at football matches.

Photo: Gotham/GC Images

Not only did Taylor Swift explode the sales of local businesses at Eras Tour locations, she also especially boosted the economy in Kansas City (USA) thanks to her prominent appearance at the Eras Tour. NFL football matches. Taylor Swift’s appearance was to support her new boyfriend Travis Kelce, but also contributed to increasing revenue and profits for businesses.

Specifically, local businesses such as clothing stores Westside Storey and Made In KC and restaurants Piropos and Prime Social have skyrocketed in revenue, social media views and website traffic in the past few years. last month.

“We can’t put a number on this,” said Tim Cowden, Chairman of the Kansas City Area Development Council. “This is a great opportunity that Taylor Swift is bringing to our area.” we”.

Photo: SCOTT EISEN/TAS23/GETTY

According to the city’s Economic Development Council, Eras Tour tickets across the United States sold for an average of $1,200, so the singer’s shows in Kansas City generated 88,000 in revenue. 8 million USD. Fans also purchased $1,300 – $1,500 worth of merchandise throughout the tour. For Kansas alone, this amount has an overall financial impact of $185 – $200 million.

Notably, after Taylor Swift’s appearance in a classic Chiefs sweater at last weekend’s football match, the Westside Storey store reached 100 online orders. This is something that has never happened two or three days after a match before.

“It was crazy,” the store owner shared, “It drove website traffic like we had never seen before. We are waiting to see when this effect ends.”

Piropos – the restaurant where the pop superstar and her boyfriend met for dinner in Kansas City – also received a lot of positive response from word of mouth. The restaurant owner said the restaurant received more reservations and more people paid attention to the restaurant after the couple dined here.