Greta Gerwig’s Barbie was a cultural sensation, to say the least. It is a fantasy comedy film that is also the first Barbie live-action movie

“Visionaries at their finest”: Fans Applaud the Influence of Greta Gerwig’s $1.44 Billion Movie as Barbie Launches Women in Film Collection

Greta Gerwig’s Barbie was a cultural sensation, to say the least. It is a fantasy comedy film that is also the first Barbie live-action movie after many computer-generated versions of it. Named one of the top 10 films of 2023 by the National Board of Review and the American Film Institute, it achieved several milestones, like becoming the highest-grossing film of 2023 and the 14th highest-grossing film of all time.

Barbie movieRyan Gosling and Margot Robbie (Image via. Warner Bros.)
Inspired by the pop-culture phenomenon that the movie has become, Mattel launched a collection of ‘Women in Film’ Barbies that is already gaining major social media points from the netizens.

Fans are on cloud nine as Mattel launches a ‘Women in Film’ Barbie collection

Inspired by Greta Gerwig’s groundbreaking blockbuster, Mattel launched its annual ‘Career of the Year’ collection which will focus on women in film. The dolls will represent many film vocations, like a film director, studio executive, cinematographer, and, of course, a movie star. Each doll will wear an outfit and accessory that matches her profession. For example, a Studio Executive one will have yellow sunglasses and a smartphone whereas a Cinematographer one sports a “Chase Dreams” purple t-shirt with a clipboard.

Barbie Margot Robbie and Ryan Gosling (Image via. Warner Bros)
When Discussing Films posted the update on X (formerly Twitter), the response was overwhelmingly positive. While some are touting Mattel as “visionaries,” others attribute it to Greta Gerwig’s pop-culture impact. Check out some of the reactions below.

 

BarbieRyan Gosling and Margot Robbie as Ken and Barbie (Image via. Warner Bros)
So far, more than 250 dolls have been released under Barbie’s ‘Career of the Year’ franchise, ever since it was launched in 2010. In addition to ‘Career of the Year’ dolls, they also released the dolls based on real-life icons which sold in minutes and now are getting resold in platforms like eBay.

Where to watch the Golden Globe-winning Barbie movie online?

One has to live under a rock to not know about the 2023 smash hit. The Greta Gerwig blockbuster took home two Golden Globes for inaugural cinematic and box office achievement and best original song for Billie Eilish and Finneas’ What Was I Made For? Now if there is still anyone left who has not watched it yet, fret not. Barbie is coming to the tip of your fingers on stream.

BarbieBarbie movie still (Image via. Warner Bros)

Barbie is streaming on Max (formerly HBO Max), including in American Sign Language, featuring ASL performer Leila Hanaumi. Max even hosted a special community screening on December 14, 2023, with Margot Robbie in collaboration with the Tony-winning nonprofit Deaf West Theatre and advocacy organization RespectAbility. Barbie is exclusively streaming on Max and is also available to digitally rent on Amazon’s Prime Videos and Apple TV.

The Career of the Year Women in Film collection will be available to buy from the Mattel Shop website, Amazon, Target, and Walmart starting January 10.