Kobe Bryant was reportedly worth $600 million at the time of his death, thanks to his business investments and 20-year NBA career.
In 2013, Bryant invested $5 million to acquire a 10% stake in the sports drink brand, which is well on its way to surpassing $1 billion in retail revenue by the end of this year.
Repole told Fox Business, “I lost a dear friend. I lost a brother with Kobe and BodyArmor lost a founding father. Kobe Bryant’s fingerprints are all over the BodyArmor brand. The brand wouldn’t be in the position it’s in if Kobe wasn’t a believer back in 2012 and 2013.”
“For me, this has always been a journey, the last seven or eight years, with Kobe, and now I feel like this is a journey for Kobe,” Repole added. “To me, BodyArmor really is his business legacy. Kobe saw in BodyArmor, when we were under $5 million in sales, what nobody else saw.”
By 2018, Kobe’s stake was reportedly worth $200 million after Repole made a deal with Coca-Cola, valuing his company at $2 billion.
Along with investing in the company, Bryant was also part of the company’s board of directors, served as one of its most prominent brand ambassadors, and gave creative input on the brand’s advertising.
In 2017, Kobe wrote, directed and narrated the brand’s first-ever TV ad. He said, “I enjoy storytelling and have always taken an active role in my campaigns throughout my career. As an investor in BodyArmor, this is additional value I bring to the brand. I’m able to provide a creative voice — as an athlete – to give the product an authentic and credible voice.”
The amount of the payout is unknown, but White emphasized that 2019 was the company’s “best year.”
White also pointed out that Kobe started investing in UFC after investing in BodyArmor, the official energy drink of the UFC.
Months before his death, Kobe opened up about his decision in invest. He told USA Today, “I understand the importance of building value and being smart with your finances.”
Three years before his NBA retirement, Kobe and entrepreneur Jeff Stibel joined forces to create Bryant Stibel & Co. Over the past few years, the company has invested in more than 28 other companies, including Dell, Alibaba, and National Vision.
In other news, Vanessa just shared a first look at his upcoming novel “Geese Are Never Swans,” which focuses on a swimmer aiming to make the Olympics.
Vanessa wrote on Instagram, “This story perfectly highlights the healing nature that lies within sports.”
News
Chichi emotional as Cardi B reacts to her strip club video.
Big Brother Naija reality star Chichi has reacted to the “special recognition” by American rapper Cardi B. Reality Star, Chichi took over social media yesterday as she celebrated…
Cardi B’s New Boyfriend Exposed Her Darkest Secret, “She Smells Like….”
Cardi B’s Personal Privacy: Navigating the Boundaries of Celebrity Relationships As the world tunes in to the latest updates on musician and entertainer Cardi B, there’s more…
Marcus Jordan Reveals Blunt Four-Word Message He Received From His Father, Michael Jordan, About Marrying Larsa Pippen (VIDEO)
Marcus Jordan Reveals Blunt Four-Word Message He Received From His Father, Michael Jordan, About Marrying Larsa Pippen (VIDEO) Marcus Jordan has revealed what his dad, Michael Jordan,…
Social Media Erupts Over Rumor That Brittney Griner Was Ordered By Russia To Take DNA Gender Test (TWEETS)
A lie can travel halfway around the world while the truth is putting on its shoes. Brittney Griner is known for her game on the basketball court, but…
“Wish Angel Reese would cover up a bit”: Jason Whitlock issues bold remarks on ex LSU star’s dressing, demands WNBA to ban tattoos
Jason Whitlock said Angel Reese should have “covered up a bit” for the 2024 WNBA Draft. Angel Reese might have stolen some of the thunder off of former…
Angel Reese WNBA contract: Chicago Sky’s latest pick’s salary explored
Angel Reese at the 2024 WNBA Draft at Brooklyn Academy of Music on April 15, 2024 in New York City. (Photo by Sarah Stier/Getty Images) After a…
End of content
No more pages to load