Taylor Swift Arrives to Cheer on Travis Kelce in Chic $1,800 Coat at Chiefs-Bills Game
The 12-time Grammy winner brought her style to the freezing stands in Buffalo as she continues to be the Chiefs tight end’s No. 1 cheerleader
Brian Anthony Hernandez, who has nearly 20 years of journalism experience, joined PEOPLE as a writer-editor in 2023. Brian previously worked for Bustle, Billboard, Forbes, MTV, Mashable and Men’s Health.
AP PHOTO/JEFFREY T. BARNES
Taylor Swift just scored another game-day style win with her outfit at the Chiefs-Bills game on Sunday. Are you ready for it?
The singer, 34, arrived in Buffalo, New York, to root for boyfriend Travis Kelce — and brave the extremely cold temperatures — wearing a white jacket, red beanie and black pants as the Kansas City Chiefs prepared to take on the Buffalo Bills on their home turf at Highmark Stadium.
Her retro-styled jacket is from the GANT x Kilo Kish Blank Canvas Project collaboration and sells for $1,800.
Swift finished off her look with her signature red lip, also a nod to the Chiefs colors.
This is a rematch for the two teams, who last met Dec. 10, with the Bills narrowly taking the win, 20-17. The winner of Sunday’s highly anticipated matchup will clinch a spot in the AFC Championship game, inching one step closer to the Super Bowl on Feb. 11. The Chiefs are vying for their third Super Bowl win in the last 5 years.
Swift has become a mainstay for the Chiefs both at home and on the road, making headlines for everything from her spot-on swag surfing to her amazing style, often repping Kelce’s jersey number, 87.
For her appearance at the last Chief-Bills game at Arrowhead Stadium, Swift wore a vintage red-and-black Chiefs sweatshirt from the ’90s sourced from local Kansas City retailer Westside Storey (the $250 style is no longer available on the store’s website). She teamed the retro red-and-black crewneck with an array of rings, including a favorite design from Mazin Jewels and a garnet style from Mejuri.
JON ROBICHAUD/UPI/SHUTTERSTOCK
Sunday’s match marks the second Chiefs game of the playoff season. At the team’s Jan. 13 home game against the Miami Dolphins, one of the coldest on record with temperatures dipping below zero degrees, Swift bundled up in a custom red puffer coat emblazoned with her guy’s name and jersey number. She styled the statement-making jacket with a white beanie, black coated jeans from Paige denim, a black turtleneck and black boots.
The viral coat was designed by Kristin Juszczyk— the wife of San Francisco 49ers fullback Kyle Juszczyk — who also made a matching puffer jacket for Brittany Mahomes, which featured her quarterback husband Patrick Mahomes’ name and “15” jersey number.
Brittany documented their matching moment on Instagram, sharing a carousel of photos posing alongside Swift with the caption “Twinning & Winning,” a nod to the Chiefs defeating the Dolphins, 26-7.
BRITTANY MAHOMES/INSTAGRAM
Kelce also makes headlines for his game day fits. In an interview with WSJ magazine last year, the NFL pro revealed he’s an “impulse shopper” and that when it comes to choosing his bold outfits, it “goes down to the wire.”
“I kind of enjoy the creative process of the panic to just throw something together,” he shared.
He added that he knows some of this trendy, hype-beast ensembles — which have been hotly debated on social media — aren’t “for everybody.”
“I’m not going to be offended if somebody says I look like a clown if I got a fun hat on and some wacky jeans. It is what it is, I’m gonna have fun with it.”
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Swift broke her silence about her relationship with Kelce in December for her Time 2023 Person of the Year interview,
She addressed the NFL’s fixation on her presence at games and the cameras often flashing her cheering on screen, pointing out that she’s “just there to support Travis” and the rest is just noise out of her control.
“I don’t know how they know what suite I’m in. There’s a camera, like, a half-mile away, and you don’t know where it is, and you have no idea when the-camera is putting you in the broadcast, so I don’t know if I’m being shown 17 times or once,” she said. “I have no awareness of if I’m being shown too much and pissing off a few dads, Brads and Chads.”
Brads and Chads aside, a Swift Super Bowl outfit moment is very much on our 2024 vision board.
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