This Valentine’s Day lingerie from Kim Kardashian’s Skims brand caused the website to crash

The lingerie brand presents an innovative set that will surely be short-lived beyond February 14

Kim Kardashian attends the Victoria Beckham Spring/Summer 2024 womenswear fashion collectionAP

Kim Kardashian just announced the return of the SkimsValentine’s Day store with a sensual campaign starring Lana Del Rey. The singer posed wearing a variety of slip dresses and teddies reminiscent of the aesthetic of a Hollywood pin-up.

As part of this relaunch, the lingerie brand is introducing an innovative set that is sure to be short-lived beyond February 14: a completely edible candy-colored bra and thong.

The edible thong and bra are made from pink candy strips and includes a Skims brand heart-shaped candy hanging from the bottom and loops at the top.

According to the SKIMS website, the lingerie, available in one size fits all, ensures anyone feels “snacky” and comes in an attractive peachy pink gift box.

Valentine’s Day lingerie causes Skims website to crash

Kim wrote on her social media that after the exciting launch of the Valentine’s Day lingerie, the traffic on the Skims page has been exceptional and the demand unprecedented so much so that technical difficulties arose and the online store collapsed. The technical team is dedicating all its efforts to resolve the issue as soon as possible.

This release from Skims includes a play kit containing a satin blindfold and riding crop. So whether you’re looking to make your Valentine’s Day celebrations spicy or sweet, you’re sure to find something to satisfy your taste, as long as the website doesn’t crash again.