North West Shares ‘Honest’ Review of Mom Kim Kardashian’s New Makeup Line

“What my daughter does on my phone ha ha ha ha ha ha,” Kardashian captioned the clip

Bailey Richards is a writer-reporter at PEOPLE. She has been working at PEOPLE since 2023 and interned with the brand in 2022. Her work has previously appeared in digital publications like

North West in her review of mom Kim Kardashian’s new makeup products. PHOTO: KIM AND NORTH/TIKTOK

North West isn’t afraid to share her opinion — even when mom Kim Kardashian’s feelings are on the line!

The 10-year-old posted an “honest makeup review” of her beauty mogul mother’s skincare line, SKKN BY KIM, on Saturday, which was entirely unprompted, according to Kardashian, 43.

In the review — a high-energy video shared on the mother-daughter duo’s joint TikTok account, @kimandnorth — the preteen gave her opinion of makeup products that the brand unveiled on Thursday, including lip liners, lipsticks and a matte eyeshadow palette.

The daughter of Kardashian and Kanye West began by adding swatches of each of the shadow shades on her arm and declaring that that the palette is “neutral,” which she likes — especially for a going-out or dinner look.

“This is classic Kim,” she noted. “Just classic.”

For her own eyes, however, North opted for a “dramatic” look, diving immediately into the palette’s darkest shade. “It is just eating up,” she said of the black eyeshadow, adding that it “left no crumbs.”

After a short dance and laugh break — one of many — the preteen then reviewed the lip products.

“This is so good,” she declared while applying the matte lipstick. “No words.”

Ultimately, the review was overwhelmingly positive — and very chaotic — prompting Kardashian to caption the post: “What my daughter does on my phone ha ha ha ha ha ha.”

Kim Kardashian and daughter North West.MICHAEL KOVAC/GETTY

One challenge of the North-approved makeup relaunch — which Kim’s fans have been waiting for since 2021, when she shut down KKW Beauty and KKW Fragrance — is the reality star’s “perfectionist” mindset, she told PEOPLE earlier this month.

“I’m always trying to perfect little details when testing lab samples,” she said.

Elsewhere in her chat with PEOPLE, Kardashian said she is loving that she and North can bond over beauty together.

“It’s great to see how passionate she gets about it — she’s so skilled at special effects makeup,” she said of her eldest child. “And I love that this is what she is into right now.”