In the world of celebrity business ventures, Kylie Jenner has becomesynonymous with creating hype around her product launches.

However, her latest endeavor, the fashion brand ‘Kai,’ has quickly become embroiled in controversy, with accusations of design theft and poor product quality.

Kylie, known for her previous successful venture Kylie Cosmetics, faced backlash when her billionaire status, attributed to the cosmetics line, was exposed as inflated. Despite the setback, she decided to try her hand at the fashion industry with ‘Kai,’ promising a line of modern, chic, and accessible luxury clothing.

The controversy surrounding Kai escalated when renowned designer Betsy Johnson accused Kylie of stealing her design ideas. Johnson claimed to have sent design concepts, language, and a line sheet to Kylie six months before the launch of Kai. In an Instagram story, Johnson expressed disappointment and shared the alleged similarities between her submissions and Kylie’s released collection.

While some fans defended Kylie, arguing that similarities in the fashion world are unavoidable, others criticized her for lack of originality. The controversy added to the skepticism surrounding celebrity brands, with users questioning the authenticity of Kylie’s creative process.

Kylie’s team responded with a statement asserting the originality of their work and denying any copying. However, the damage to the brand’s reputation had already been done.

As the controversy unfolded, another issue arose related to the quality of Kai’s products. Customers complained about poor fits, cheap materials, and subpar craftsmanship. Videos on TikTok showcased disappointed buyers receiving products that did not match the advertised luxury and comfort. Some users even likened the faux leather to the “cheapest” they had ever seen.

The negative reviews led to a wave of refund requests, as customers felt misled by Kylie’s promises of high-quality, stylish clothing. The combination of design theft accusations and product quality concerns affected the popularity of Kai, with items from the third drop still available weeks after release.

To add fuel to the fire, Kylie’s sister Kim Kardashian entered the fray. Kim, known for her successful brand ‘Skims,’ reportedly disapproved of Kylie entering the fashion industry. Rumors suggest that Kim accused Kylie of copying her business idea and expressed frustration over Kylie having a clothing line of her own.

The alleged tension between the sisters raises questions about family dynamics and competition within the Kardashian-Jenner clan. As the drama unfolds, fans and critics alike are left wondering about the future of Kai and the relationship between the two influential sisters.

As of now, Kylie has not responded to the accusations, leaving fans eagerly awaiting her take on the controversies surrounding ‘Kai.’ The fate of the brand and its reputation hangs in the balance, with the public closely watching every development in the ongoing saga.