Jennifer Lopez’s attitude and demands compromised her partnership with Louis Vuitton.

Louis Vuitton brand ambassador Jennifer Lopez
However, despite its success and her large music fan base, Lopez did not return as the face of Louis Vuitton. Her actions upset the executives to the extent that they decided not to collaborate with her again.

In addition to Lopez’s controversial FIAT sponsorship deal, the luxury brand officially parted ways with her after she allegedly took with her Louis Vuitton items worth thousands of dollars.

Why Louis Vuitton Dumped Jennifer Lopez As A Brand Ambassador After Her Ad Campaign Shoot

Jennifer Lopez faced a fallout with Louis Vuitton less than a year after their collaboration was announced. After the completion of their Paris photo shoot campaign in 2003, Lopez allegedly helped herself to an extensive collection of Louis Vuitton merchandise.

Jennifer Lopez luxury cars Via: TheThings

Reportedly, Lopez did not limit herself to just a few items but filled bags with shoes, handbags, dresses, and more.

The estimated value of the Louis Vuitton items she walked away with exceeded $6,000 (£5,000), according to The Sun. A source told the publication that Lopez even sent back one of her staff to retrieve a forgotten pair of socks.

“There is an unwritten understanding that whenever someone does one of our shoots they can help themselves to a few things. These are pieces they have worn and really taken a shine to. But Jennifer totally went to town and pretty much emptied the studio.”

Louis Vuitton signed Lopez for their autumn and winter advertising campaign in a deal worth $2.5 million (£2 million) in April 2003.

At the time, designer Marc Jacobs expressed his desire for a contemporary icon to represent the brand, because of Lopez’s sophisticated influence