The Kelce brothers are looking to take their podcast to “New Heights” monetarily in a potential deal with Wondery.

Travis and Jason Kelce are looking to work out a deal around $100 million for their incredibly popular podcast and have held talks with the podcast network, the Wall Street Journal reported. 

There weren’t many specifics in the report, but the football stars and brothers host the fourth-most popular podcast in the United States, according to Edison Podcast Metrics data cited in the article.

“New Heights” had already been popular when the two brothers — then both active NFL players — launched it in September 2022 but the show has gained increasing fanfare partly because of Travis Kelce’s relationship with pop icon Taylor Swift, a massive storyline during the 2023 NFL season.

Travis Kelce — AKA “the guy on the Chiefs” as Swift called him in song — and his family have seen their celebrity increase as the relationship has progressed.

Last week it was announced that the Kelces had partnered with General Mills to launch their own cereal dubbed “Kelce Mix.”

The limited-edition breakfast cereal will put Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs, which happens to be the brothers’ top three cereals, into the same box.

“I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” Travis Kelce said in a statement provided to The

Travis Kelce is preparing for the upcoming NFL season as the Chiefs attempt to defend their Super Bowl title, while Jason Kelce is preparing for his first season on the broadcast side of things as a member of ESPN’s “Monday Night Countdown” program.

Jason Kelce announced his retirement from the NFL in March after 13 seasons with the Eagles and it was reported in April that he would be joining ESPN’s weekly “Monday Night Football” program.