There’s been plenty of conversation around the use of AI in Hollywood this week after Marvel Studios used artificial intelligence to help create the opening titles for its new Disney+ series, “Secret Invasion,” which is led by “Avengers” alumni Samuel L. Jackson.
Jackson recently gave his two cents on the hot topic in an interview with Rolling Stone published on Tuesday, explaining that he’s surprised that actors such as Tom Hanks are only just talking about the issue now — because he’s been concerned about it ever since his time on “Star Wars.”
“People just started worrying about that? I asked about that a long time ago. The first time I got scanned for George Lucas, I was like, ‘What’s this for?’” said the actor.
“George and I are good friends, so we kind of had a laugh about it because I thought he was doing it because he had all those old guys in ‘Episode I,’ and if something happened to them, he still wanted to put ’em in the movie,” Jackson added.
The “Avengers” actor explained that being “scanned” has become commonplace at Marvel Studios because of all the different costumes the various heroes and villains wear, also noting that they revolutionized de-aging technology with movies like “Captain Marvel.”
“Ever since I’ve been in the Marvel Universe, every time you change costumes in a Marvel movie, they scan you. Ever since I did ‘Captain Marvel,’ and they did the Lola project where they de-aged me and everything else, it’s like, ‘Well, I guess they can do this anytime they want to do it if they really want to,” Jackson said.
Jackson pointed out that using AI “could be something to worry about” for actors in the future.
As for his own likeness, Jackson said that he always reads over his contracts and removes clauses that allow studios to use his image “in perpetuity” — for instance, after his death.
“Future actors should do what I always do when I get a contract, and it has the words ‘in perpetuity’ and ‘known and unknown’ on it: I cross that shit out,” said the actor. “It’s my way of saying, ‘No, I do not approve of this.’”
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