The Eras Tour by singer Taylor Swift was the first tour to surpass $1 billion in revenue. To celebrate the huge success, the pop star gave a $55 million bonus to the production crew.
According to sources revealed on People, Taylor Swift recently gave a huge bonus to all the staff working on her tour around the US over the past 5 months.
Specifically, the female singer rewarded 50 drivers in the container truck team carrying equipment and props of “The Eras Tour”, each with 100,000 USD. This means that for the driving team alone, Taylor spent a total of 5 million USD (more than 118 billion VND) in bonuses. She distributed bonus checks to drivers before last weekend’s show in Santa Clara, California.
In addition to the driver, members of the band, dancers, sound and lighting teams, catering staff and many other departments also received additional bonuses from Taylor Swift. Although the bonus amount of these departments is unknown, TMZ’s source revealed that Taylor Swift is very generous in rewarding her employees.
Up to now, singer Taylor Swift’s “The Eras Tour” is one of the most successful tours. Last December, Billboard magazine estimated that “The Eras Tour” would bring in $560 million in revenue with 52 shows for Taylor. However, after being updated with new shows in South America, Asia and Europe, “The Eras Tour” is expected to set “unprecedented” records in terms of revenue.
Just like the YG girls, the Born Pink concert helps boost revenue in Vietnam’s aviation and tourism industry. Singer Taylor Swift’s tour is considered a driving force by US Federal Reserve (Fed) officials. promoting the local economy, especially restaurants and hotels.
The Fed has released a report assessing the economic situation in different locations across the United States. In particular, Philadelphia Fed officials said the number of hotel bookings here increased the most since the beginning of the pandemic, thanks to singer Taylor Swift’s tour.
“Although the pace of recovery for the local tourism industry has slowed, May recorded the strongest increase in hotel revenue in Philadelphia since the beginning of the pandemic, largely thanks to the number of visitors flocking to the star’s shows. star Taylor Swift in town,” Philadelphia Fed officials wrote in the report.
This is not the first time a government agency has commented that Taylor helps promote local business activities. Earlier this month, Cincinnati (Ohio) city officials said the singer and her tour helped hotels here earn more than 2.6 million USD. Hotels in Hamilton County (Ohio State) earned 5.3 million USD.
The tourism agency in Chicago (USA) also said that the occupancy rate at hotels broke a record in the first week of June, partly thanks to star Taylor Swift’s show. A similar economic impact was also recorded in Boston (USA), when the female singer held a performance here in May.
It is known that “Eras Tour” is the sixth tour to promote all the music Taylor Swift has ever released, including the latest album Midnights (2022). The female singer describes the Eras Tour as her “journey through musical eras”.
Pollstar’s data shows that “Eras Tour” has earned 300.8 million USD, since it started in March until now. The average ticket price at Taylor’s concerts is 253 USD. After 22 stops, “Eras Tour” sold more than 1 million tickets.
Singer Taylor Swift’s US tour will end in mid-August. From the end of this month, the pop star will begin touring Latin America, then Asia, Europe and Australia next year. . The “Eras Tour” is expected to be the highest-grossing tour of all time.
Taylor Swift is an American singer-songwriter who rose to fame with country music in 2006. After 10 albums, she received 12 Grammy awards and 29 Billboard awards. Besides going on tour, the female singer also released re-recorded albums such as Fearless and Red. She released Speak Now (Taylor’s Version) on July 7.
According to Forbes magazine’s statistics in June 2023, Taylor Swift is currently the second-richest self-made female singer in the music industry, second only to Rihanna. Furthermore, she also holds the 34th position on the list of “America’s Richest Self-Made Women” with the Lover singer’s fortune estimated at 740 million USD.
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