Artist Taylor Swift, 33 years old, was chosen by Time as “Person of the Year” thanks to her brilliant success in music, and is a symbol of America’s “soft power”.

Taylor Swift became the first artist to be awarded the title, on December 5. In previous years, the honored figures were mainly men, active in the political and social fields.

According to Time editor-in-chief Sam Jacobs, 2023 is the time Swift achieves success by harmonizing both artistic and commercial elements. The journalist compared her to a source of positive light in a year when the world had many dark spaces due to war and division.

“In 2023, leaders competed to bring The Eras Tour to their cities. Swift has become a symbol of soft power in America. One diplomat told me that her What does it mean to them to perform in their hometown?” Sam Jacobs wrote.

Taylor Swift in Time magazine, published on December 5. Photo: Time

In 2023, she had three albums winning number one on Billboard. The Eras Tour “sweeps” across cities in the US, promising to cause a storm in Asia and Europe. The female singer was also confirmed by Forbes to become a billionaire, with assets of 1.1 billion USD. Her music is included in teaching and research at many universities.

“For building her own world into a place for so many people, for turning her story into a fairy tale, for bringing joy to a society in dire need of it, Taylor Swift has to be the 2023 Person of the Year,” Time concluded.

 

This year’s nomination list includes familiar names, such as: President of the People’s Republic of China Xi Jinping, Open AI CEO Sam Altman, Russian President Vladimir Putin, King Charles III of England, Jerome Powell – Chairman Chairman of the US Federal Reserve (Fed), prosecutors have charged former US President Trump.

One day earlier, Taylor Swift was also selected on People’s list of the 25 Most Attractive People of the Year.

Taylor Swift is an American singer and songwriter, whose debut product was released in 2006. From “country music princess”, she gradually changed her image, becoming a global phenomenon with pop albums like 1989 ( 2014), Reputation (2017).

After 17 years of working, the singer now has 10 albums and 12 Grammy awards. She is loved because of the combination of many factors: good voice, ability to write lyrics, compose music, perform well on stage, and beautiful appearance. Chris Leyden, director of growth marketing at ticketing platform SeatGeek, says Taylor Swift is an “economic phenomenon”.

Her The Eras Tour contributed $4.3 billion to America’s gross domestic product (GDP) in 53 days. The average concert ticket price is 25 USD, but is often sold several times higher on the “black market”. “Swift has grown from a teenage country pop phenomenon to a world celebrity, while maintaining her image of a serious girl with a guitar, despite the industry behind her,” commented a Bloomberg expert. after her”. In an interview on Time, Swift said: “I’ve been lifted up and brought down by public opinion many times over the past 20 years. It feels like the breakthrough moment in my career happened at the age of 33. And for the first time For the first time in my life, I was mentally tough enough to cope with what happened.

 

Last year, President Volodymyr Zelensky and the “spirit of Ukraine” were Person of the Year. In 2021, the title belongs to billionaire Elon Musk with his plan to take humanity away from Earth. In 2020, US President Joe Biden and US Vice President Kamala Harris were awarded this title for “changing America’s story”. Former US President Donald Trump was chosen as Person of the Year 2016 with the comment “President of divided America”.

Time magazine started voting for “Man of the Year” in 1927. This tradition later changed, not only voting for individuals but also considering the influence of groups and movements or the idea that has the greatest impact on the world in each year. This title has been changed to “Person of the Year” since 1999.

In history, some women have been honored such as Queen Elizabeth II (1952), Former Philippine President Corazon Aquino (1986), Former German Prime Minister Angela Merkel (2015), environmental activist Greta Thunberg (2019 ).