TONIGHT’S Super Bowl is set to be the most watched ever — thanks to Taylor Swift!

The music megastar’s love story with Kansas City Chiefs tight end Travis Kelce has boosted NFL coffers by £263MILLION.

This years NFL Super Bowl is set to be the most watched in history
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This years NFL Super Bowl is set to be the most watched in historyCredit: Reuters

Travis Kelce's Kansas City Chiefs take on the San Francisco 49ers in Las Vegas
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Travis Kelce’s Kansas City Chiefs take on the San Francisco 49ers in Las VegasCredit: Getty

Taylor Swift has handed the NFL a £263m boost
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Taylor Swift has handed the NFL a £263m boostCredit: AP

And her legion of fans will add to an already massive audience tuning in to see the Chiefs take on the San Francisco 49ers in Las Vegas.

Swift was expected to land here in the Nevada desert last night after a frantic dash from her latest tour date in Tokyo.

She and Kelce, both 34, have been tight-lipped on whether she would make it to Vegas.

But the Japanese embassy remarkably released a statement reassuring fans she would have plenty of time.

Bookies have even offered odds on Kelce to propose at Allegiant Stadium.

The biggest America TV audience for a Super Bowl to date was the 114.8 million nine years ago.

But that is expected to be obliterated tonight given Swift has brought new audiences to the NFL.

A 30-second slot to advertise during the game on host broadcasters CBS costs £5.5m.