According to Pollstar, singer Taylor Swift’s global tour called Eras Tour is sure to become the first tour in the history of the music business to reach more than 1 billion USD in revenue.

Female singer Taylor Swift. Photo: Reuters

According to music trade magazine Pollstar, the tour’s final gross revenue will reach $1.4 billion.

The estimated $1.4 billion in revenue is based solely on the original value of the tickets when they were originally sold, with the highest ticket price being under $500.

The actual amount of money paid by consumers for Taylor Swift’s tour was much higher, with most resold tickets ending up on the black market at many times their original price.

Taylor Swift’s Eras Tour will break Elton John’s record with Farewell Yellow Brick Road, which Billboard estimates at $887 million and is still climbing with less than a week to go, on July 8 in Stockholm (Sweden).

Previously, in January 2023, Elton John’s tour became the first tour to reach the revenue milestone of 800 million USD.

Taylor Swift’s Eras Tour has been going on for nearly 4 months, and is the 6th tour to promote all the music she has ever released, including her latest album Midnights (2022). The 33-year-old singer describes the Eras Tour as “a personal journey through musical eras”.

According to online research group QuestionPro, Taylor Swift’s concerts in US cities will create an economic impact worth $5 billion.

Taylor Swift is an American singer, songwriter and music producer. She started her music career in 2006 and has released many successful albums.

With her sweet voice and talented songwriting skills, Taylor Swift has become one of the most famous music artists in the world.

She has won many music awards, including 12 Grammy Awards. In addition to music, Taylor Swift also participates in acting and charity.

Southeast Asian audiences can watch Taylor Swift’s concert in Singapore, expected to take place from March 2-9, 2024./.