Female singer Rihanna just had a “lifetime” stage at the Super Bowl Halftime Show 2023. Whether you like it or not, it’s hard to deny that Rihanna is the artist attracting the most attention at the moment…

Photo: Vanity Fair

On February 12, the Barbados-born female singer performed at halftime of the 57th Super Bowl football match. Following past practice, artists were chosen to perform at the Super Bowl Halftime Show. will not receive a salary, according to Forbes, and Rihanna’s show is no exception. A representative of the NFL tournament’s organizing committee once stated: “We do not pay salaries to artists, but we will take care of all production and staging costs.”

In fact, the commercial effect that affects artists right after the show is what they expect. For example, at the 2022 show, the number of streams of songs by Jennifer Lopez and Shakira increased dramatically by 335% and 230%, respectively; Both of their songs the following day also sold over 16,000 copies (compared to a modest number of 1,000 copies in previous days). As for Lady Gaga, after performing at the 2017 show, her song sales increased by up to 1,000%.

As for Rihanna this year, even though she did not receive any salary, right after the performance, all the songs that Rihanna performed simultaneously “came alive” on the iTunes chart, dominating almost all of the songs. Highest position. According to the latest statistics, this year’s Super Bowl Halftime Show by Rihanna attracted 118.7 million views across all platforms, among the top performances with the highest views of all time.

As a sponsor with a multi-year contract worth $250 million, on the night of February 12, 2023, Apple Music’s product also “coincidentally” launched and created a global media wave. For example, they let fans sing along to Rihanna through new features in Apple Music Sing, allowed downloading Rihanna-themed wallpapers on Shazam, launched Halftime Hype Radio…

According to Vanity Fair, during the show, Rihanna wore a tailored red design by the Loewe and Alaïa brands, including a jumpsuit, corset, long coat, puffer jacket and gloves; On his feet he wore Maison Margiela x Salomon sneakers also covered in red. Immediately, Rihanna’s stage costumes caused a global red fashion fever.

According to a study from Boohoo, the number of searches for red fashion products after the show increased many times. Specifically: searches for the keyword “red jumpsuit” like the model worn by Rihanna increased by 610% globally, 7 times higher than usual; The keyword “red jacket” increased by 203%; Searches for “red boots” increased 173%…

The outfit and makeup moment right on stage with “homegrown” products caused product searches to skyrocket.
In addition, Rihanna also openly advertised the “home-grown” Fenty Beauty brand when wearing Fenty’s red lipstick and retouching her makeup on the Super Bowl 2023 stage. The result is the number of searches for the keyword “Fenty Beauty”. ” increased 1,860% times on Google after her performance.

As reported by WWD, analysis showed that Rihanna earned $5.6 million in “Media Impact Value” for the Fenty Beauty brand in the first 12 hours after the show.

According to Launchmetrics, this performance also helped raise $2.6 million for the Savage x Fenty clothing business. Social analytics company Brandwatch said mentions of Fenty increased by 717% on digital platforms such as Twitter and TikTok after the performance.

Talking about this record, a representative of Boohoo company said: “Rihanna is a fashion icon capable of causing trends.” Evidence, this is not the first time the Good Girl Gone Bad singer created a red fashion fever. When releasing her album Loud (2010), Rihanna maintained her dyed red hair, causing fans to rush to dye their hair similarly. According to information from Google, up to now there are still about 11,000 searches for the keyword “Rihanna red hair” every month, showing her unfading influence.

Or like in early 2022, she appeared on the cover of Vogue magazine in a shocking fashion style that showed off her baby bump. According to several fashion trend analysis companies, since Rihanna shared the photo on her social network account, her post has received more than two million likes and increased search trends for the devices. “lace bodysuit” design up to 191%. It can be said that there are few international stars who can play with fame as comfortably and interestingly as Rihanna. The things that surprise and surprise Rihanna are done easily and naturally.

Explaining how any of Rihanna’s moves can easily create trends and set sales records for related brands, experts say it is because over the years, Rihanna has always promoted Championing the diverse beauty of women, she spreads the message that women of all ages, skin colors, body shapes… are beautiful.

This message was also given by Rihanna herself through Rihanna’s own fashion and cosmetics product lines and caused many other fashion and cosmetics brands to follow and learn. Her influence, in some ways, is affecting the public and the market larger and stronger than before.

After 6 years of not releasing music, Rihanna has had great success as a businesswoman, becoming the first female billionaire in the music industry with an increasing valuation of the Fenty brand. In the last 3 years, Rihanna (34 years old) has continuously appeared on the list of rich self-made women who own the largest fortune in the US. The list was released by business magazine Forbes (USA). What Rihanna is doing is building a series of brands around a lifestyle with her name and image as the focus.

After 6 years of not releasing music, Rihanna has had great success as a businessman with a fortune of 1.4 billion USD.
With a fortune of $1.4 billion, Rihanna became the youngest female billionaire in the US. Rihanna earned a portion of her wealth from her music career. However, since 2016, Rihanna has not released a new album or gone on tour. Therefore, most of her assets come from her cosmetics and fashion business. Financial news outlet Bloomberg (USA) estimates that lingerie fashion company Savage X Fenty is worth more than $3 billion, with Rihanna holding a 30% stake in this company.

The nine-time Grammy Award-winning singer also owns more than 50% of the shares in the cosmetics company Fenty Beauty. This company was founded in 2017 and brought in revenue of 550 million USD in 2020. According to Forbes, Fenty Beauty’s value is currently at 2.8 billion USD. In addition, Rihanna also has an impressive real estate “collection” in the US, UK and Barbados.

Rihanna once shared with the New York Times (USA) news: “I never thought I would make that much money, so the numbers don’t mean much to me, the numbers can’t make me feel good.” I feel like I can do enough and can stop and no longer need to work. For me, work is a very important and meaningful thing in life.”