Supported by tours by top artists like Taylor Swift and Beyoncé, concert ticket sales are booming. Live performances are expected to continue to attract large audiences in 2024.

Taylor Swift succeeds with her Eras Tour world tour in 2023.

Live Nation, which specializes in organizing concerts and events and owns the Ticketmaster ticketing platform, said 2023 was an extremely successful year for the world music industry with sky-high ticket sales.

The number of people attending music nights in 2023 has increased by 20% compared to 2022, reaching a staggering figure of 145 million.

In 2021, when concert venues began to reopen, attendance was just 35 million. Before the COVID-19 pandemic, live performance attendance was 98 million in 2019.

All of these numbers further show the strong, incredible recovery of the live music business market over the past year.

Similar to Live Nation, in December 2023, Pollstar pointed out the positive impact of the world’s top music stars, making an important contribution to ticket sales.

Accordingly, Taylor Swift’s Eras Tour world tour has surpassed the revenue mark of 1 billion USD in 2023. Her tour will continue in 2024 and is expected to bring in an additional 1 billion USD for the singer. doctor.

Following Taylor Swift’s tour, tours by Beyoncé and Bruce Springsteen & The E Street Band were equally captivating.

Ticket sales for the top 100 tours in 2023 worldwide increased 46% compared to 2022, bringing in $9.17 billion. In North America, that number increased from $4.77 billion in 2022 to $6.63 billion in 2023.

Additionally, an October 2023 report from Allied Market Research also forecasts that the global live events industry market – which includes everything from concerts to sporting events to conferences – will double in price value, reaching 1.2 trillion USD by 2032.

With current positive signs, Live Nation expects revenue from live performances to maintain growth momentum and create many records in 2024.