Deciding to show the audience the secrets of their private lives actually brings many reputational advantages to many celebrities.

 

 

 

Just a few years ago, when accessing the Netflix homepage, a series of documentaries about celebrities would be introduced in the recommendations section and attract a large number of viewers. From music superstars like Beyoncé or Taylor Swift to many famous people in other fields such as player Cristiano Ronaldo, couple Harry – Meghan or most recently, the famous Beckham family, they all have it for themselves. a separate documentary.

The documentary of former football player Beckham has attracted attention recently

Obviously, this trend is not only exploited by the giant Netflix alone, but also by AppleTV+ or even YouTube, which also has a lot of similar content about celebrities.

It’s certainly no longer strange for famous people to write autobiographies or make documentaries, but the big question here is: What makes celebrities decide to reveal a series of their private life secrets to the public? general public?

Commenting on this, Lucy Ford, an entertainment reporter and host of the Fandemia podcast, said: “It creates a sense of connection (between celebrities and viewers) when the ‘barriers are broken. completely demolished”.

Many celebrities break “barriers” with fans through documentaries

Shows the “little known” side of yourself

 

The attraction of celebrities’ private lives has never cooled down. However, due to the “fabrication” of media channels, sometimes a celebrity’s true story or personality does not have a chance to be seen properly.

Therefore, the first benefit when celebrities share their own stories in documentaries is also a way for them to tell their real stories, their real feelings about the incidents and events in their lives. , thereby, somewhat controlling his image before fans and the public.

Harry and Meghan show audiences an insider’s perspective on the events that happened in their lives

Lucy explains: “When the story comes from the celebrity themselves, they have control over how others perceive them. These projects are mostly taken up by fans… so for the most part, it’s will create a more positive effect on the celebrity’s image with his fans.”

When the “wall” between celebrities and fans is broken through private life stories, celebrities will continue to tell carefully selected, more intimate stories about their lives, and this is see it as an opportunity for them to “rewrite their story” in a different direction than what the public has ever known. For example, in the Beckham family documentary, the truth surrounding the former famous player’s famous affair was also told by insiders.

The Beck family’s story received a lot of attention

Another example can be the movie “This Is Paris” by famous heiress Paris Hilton when the movie shows the great contrast between the luxurious Paris we see on screen and the real Paris behind. camera. Similarly, Katy Perry’s “Part Of Me” also received a lot of attention when seeing her break down after breaking up with Russell Brand a few minutes before performing on stage. And this scene helped Katy’s image be portrayed more deeply in the hearts of fans.

Lucy said: “In the case of Paris Hilton, her documentary says a lot about who she really is and shows that a lot of the things people misunderstand about her are not true. It’s her opportunity change the story about yourself and that obviously has amazing effects.”

Become a trend on social networks

Of course, when you do something well, you don’t do it for free. Stars understand this better than anyone and they never use Instagram, create podcasts or TikTok just for fun.

Therefore, the release of documentaries is also considered a push to increase the reputation and recognition of stars on social platforms. For example, in the case of Beckham, despite being a highly influential person in popular culture for many years, the release of a documentary about his private life still increased the number of followers on social networks. His association increased by 500,000 in just 3 days, according to data from the analysis site Social Blade. This shows how great the film’s positive impact is on the reputation of the former British player.

Beckham’s reputation continued to strengthen after the release of the documentary

Another typical example is Cristiano Ronaldo, like other celebrities, he not only regularly shares content related to his career as a professional football player but also expresses himself by sharing shares intimate moments with his family and friends through documentaries and personal social media pages.

Always having a high number of followers on social networks is said to have helped Ronaldo earn more than what being a football player brought him. Therefore, celebrities like Ronaldo can turn their social media popularity into economic capital, and being popular on social media is a significant part of celebrities’ income. .

Cristiano Ronaldo “earns” huge amounts of money as an influencer on social networks

Source: Cosmopolitan, Sciencedirect