Recently, Universal Music Group announced the removal of its music from the TikTok platform.

Recently, Universal Music Group (UMG), one of the largest music companies in the world, said that it had not successfully negotiated an extension with TikTok regarding artist benefits as well as technology controversies. WHO. Therefore, from tomorrow, UMG plans to remove their music catalog from TikTok.

In a statement sent to media today, UMG confirmed: “The companies have not agreed to the terms of the new agreement and upon the expiration of the current agreement, Universal Music Group, including Universal Music Publishing Group , will stop licensing content for TikTok and TikTok Music services.”

Previously, UMG also posted an open letter “to the artist and musician community” titled “Why we should stop using TikTok”. In the letter, the music company called TikTok “an increasingly influential platform with powerful technology and a huge user base around the world.” UMG said that in its contract extension discussions with TikTok, it had “pressed them on three important issues – adequately compensating artists and songwriters, protecting human artists from the harm of AI and online safety for TikTok users.”

Regarding artist and musician compensation, TikTok “proposed to pay our artists and musicians at a fraction of what major social platforms are positioned to same payable,” according to UMG’s letter. “How little TikTok compensates artists and musicians, despite its huge and growing user base, rapidly growing advertising revenue, and growing reliance on music-based content , TikTok is only about 1% of our total revenue…Ultimately TikTok is trying to build a business around music without paying fair value for music.”

Universal Music Group is a music company that owns countless of the biggest names in the music industry, from S-list, A+ stars to music legends. Some names that release music through UMG include: Taylor Swift, Bad Bunny, Sting, The Weeknd, Alicia Keys, SZA, Steve Lacy, Drake, Billie Eilish, Kendrick Lamar, Rosalía, Harry Styles, Ariana Grande, Justin Bieber, Adele, U2, Elton John, J Balvin, Brandi Carlile, Coldplay, Pearl Jam, Bob Dylan, Post Malone,…

Some typical artists of UMG.

A TikTok representative also responded to UMG’s decision: “It is sad and disappointing that Universal Music Group has put its greed above the interests of its artists and musicians. Despite Universal’s false narratives and rhetoric, the reality is that they have chosen to move away from the strong support of a platform with more than a billion users that serves as a vehicle for free advertising and discovery. fees for their talent.TikTok has been able to strike ‘artist first’ deals with every other record label and publisher. Clearly, Universal’s self-serving actions are not in the best interests of artists, musicians and fans.”