Selena’s Ki:ller Moves in her New Dance Video Went Viral on Social Media – WATCH (HO)

Selena's Killer Moves in her New Dance Video Went Viral on Social Media - YouTube

Selena Gomez went Viral with her latest dance moves during the promotions of her Rare Beauty line

When Selena Gomez started Rare Beauty three years ago, the focus was makeup, but now she is expanding her brand by delving into a new category: body care. The Find Comfort Body Collection launches on Sephora and Rare Beauty’s sites on December 19 (but keen shoppers can grab it before; more on that below).

As Gomez tells ELLE.com over e-mail, expanding had always been the plan: “Deciding to move into body care with the Find Comfort Body Collection was a thoughtful choice for us and something I knew I wanted to do from the start but only when the timing was right,” she says. “We wanted to offer a well-rounded experience, so we started with four key products: hand cream, body lotion, body and hair mist, and an aromatherapy pen. Each product took a different amount of time to develop, making sure they truly represented our brand and delivered a sensory experience in line with the collection’s theme. For us, self-comfort aligns with self-acceptance and feeling good in your own skin without the need for perfect routines. It’s those small moments of comfort that matter and can be different for everyone.”