‘A fair accusation or just an easy way out for Kim’: Kim kardashian Finally Reacts To Why Billionaire Empire is Rapidly falling apart – FULL VIDEO BELOW

We explore Kim Kardashian’s response to the recent troubles in her billionaire empire. Faced with a lawsuit against her brand Skims and issues with her mobile game app, Kim reveals her thoughts on why things are going downhill.

Surprisingly, she points the finger at Bianca, believing her influence over Kanye West is partly to blame. However, we question if this is a fair accusation or just an easy way out for Kim. Watch as we delve into the details of these controversies, including labor issues at her mansion, and uncover whether Bianca is really the cause of Kim’s business struggles.

Since 2007, Kim Kardashian has been a household name amongst pop and celebrity aficionados. Kim Kardashian’s rise to fame is a modern tale of how a reality star turned influencer became a billionaire. From her days working with her sisters in their own fashion boutique store DASH, to launching an online fashion subscription service called ShoeDazzle, Kim has always had the entrepreneurial spirit. As her popularity began to grow, she developed her first fragrance and later even capitalized on her iconic social media, meme-friendly “ugly crying face” seen on the hit Keeping Up With the Kardashians show.

When it comes to the modern idea of fame, the Kardashians, with their show, changed everything. They changed the way TV celebrities were perceived and how leveraging their star power has shaped present day influencer culture. All the sisters, Kim, Khloé, Kourtney, Kylie and Kendall are owners of multi-million (and some, billion-) dollar businesses and are followed by millions of people around the world. The New York Times noted that what makes the Kardashians different is “their promotion of said brands, which were woven into the show as well as the publicized interpersonal conflicts and life changes that made viewers feel close to the family.” Marketing 101 would tell you that the key to a brand’s success is to find ways to be personable and relatable to your consumer. It is this point that underlies the business model to Kim Kardashian’s marketing triumph.

When social media was on the rise, the fashion and beauty business mogul was amongst some of the first reality personalities to take advantage of platforms like Instagram and Twitter to increase her fanbase. Now in 2023, Kim Kardashian is one of the most followed people on Instagram with 364 million followers and with those numbers, it is hard to deny Kim’s popularity and influence. Kim’s success comes from her ability to leverage her audience; so much so that in 2015, Kim sold upwards of 30,000 copies of her coffee table book titled Selfish, which only featured selfies she had taken. At the time, New York Times crowned her as the “queen of selfies” upon the release of the photobook. While the concept might have seemed insipid, it was actually a much more strategic and calculated release than one would think. The book gave fans an intimate look at her life, making her more personable and further propelled her to become a marketing mastermind of our generation.

With all of Kim’s projects, there seems to be a pattern that sees her focus on the direct-to-consumer relationship. In 2021, Forbes estimated Kim to be worth $1 billion USD due to two lucrative businesses KKW Beauty and SKIMS. Kim founded KKW Beauty (now rebranded to SKKN) shortly after Kylie Jenner found success in Kylie Cosmetics. Taking a page from Kylie’s book, both of Kim’s brands relied heavily on social media marketing.