With Caitlin Clark in the WNBA, a lot of players have the potential to step into her shoes in college basketball. JuJu Watkins has been highly touted as one of CC’s successors and some stats would say the USC sophomore is on the right path.

But in the era of NIL, where the Iowa sensation excelled, and Watkins has changed the game, who stands out most? Despite a recent deal with Nike, some numbers would say that the Indiana Fever guard still leads against WatkinsThe Trojans guard just signed a deal with State Farm, only the second college athlete to do so after Caitlin Clark herself. 

With a net worth projected at $134 billion in February, the insurance company is expanding into the college basketball scene, catering to its growing audience. But for the WNBA Rookie of the Year, her 2023 deal with Goldman Sachs reigns superior.

With the contract reportedly signed on March 16th, Clark appeared in a lobbying commercial for 10,000 Small Businesses Voices, an extension of the Fortune 500 company. The ad was aimed at the federal government to re-authorize the Small Business Administration. And per multiple reports, Goldman Sachs is evaluated at more than $160 billion.

So while both Clark and Watkins have their deals with Nike, the USC star’s biggest NIL deal is currently with State Farm, whereas the Iowa star was always ahead of her. Interestingly, State Farm is sponsoring an upcoming documentary on their latest signee called “On the Rise: JuJu Watkins,” presented by LeBron James’ UNINTERRUPTED and 4.4.Fourty Media.