With the WNBA still on hiatus, fans are eagerly awaiting the decision of Indiana Fever star Caitlin Clark on whether she will suit up in the Unrivaled 3-on-3 league.
The new league will tip off in January, and having Clark on the roster of players will surely draw in fans.
The 22-year-old guard was a primary factor in the WNBA getting unprecedented numbers in viewership, attendance and merchandise sales last season. Many view the electrifying Rookie of the Year as the face of today’s women’s game.
WNBA legend Candace Parker underscored that point while calling out TV networks for their lack of appreciation of women’s basketball before Clark took the nation by storm when she starred at Iowa.
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“The first time they put the women’s NCAA game on ABC was the first year that Caitlin Clark made the championship game,” said Parker on Bloomberg Originals.
“Are you surprised that the viewership was up? Are you surprised that people actually saw the product? It was buried for so long on ESPN.”
The Hawkeyes, led by Clark, made it to the finals of the NCAA Tournament for the first time in 2023 but lost to LSU. They made it back this year but also fell short against South Carolina.
The 31-year-old Parker added that her role is to continue to “push and encourage” the women’s game to reach greater heights, stressing that the WNBA is still growing.
“Now you’re able to look at social media and see what the following is, the clicks, the likes, what they’re selling, what people are looking for, and now you’re able to see that women can sell things,” said the two-time WNBA MVP and three-time WNBA champion.
This season included the seven most-watched WNBA games ever on ESPN and the two most-watched WNBA games on ABC, both featuring Clark and the Fever.
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