Travis Kelce already was popular among football fans, but his jersey sales and social media follower counts have been surging after Taylor Swift showed an interest in the NFL star.

The public’s awareness of Travis Kelce, who is rumored to be dating pop sensation Taylor Swift, has seen an insane jump in everything associated with the Kansas City Chiefs tight end.

Travis Kelce had seen his follower count on Instagram go up in the tens of thousands in the days following the pop star showing up to Arrowhead Stadium to cheer him on against the Bears.

On Sunday, ESPN’s Adam Schefter reported that the Chiefs tight end gained over 860,000 Instagram followers, which was more than 2023’s voted-on top 100 NFL players combined. He further added that Kelce gained more followers in September than he did following all three Super Bowls he played in combined.

It’s not just him in the family as the second most Instagram followers last week was Jason Kelce.

Kelce has also gained more than 570,000 followers on TikTok and another 25,000 on X since Saturday.

Just last week, it was reported sales from Kelce’s No. 87 jersey spiked nearly 400%.

The follower count of Kelce is only slated to get bigger as Swift will reportedly be at MetLife stadium as the team takes on the New York Jets.