Retired Philadelphia Eagles legend Jason Kelce and Kansas City Chiefs All-Pro tight end Travis Kelce have experienced quite the thunderous run off the field over the past year or so.

While we could speak endlessly about the blatantly obvious, which would be Travis’s ever-evolving romance with Taylor Swift, it would be somewhat foolish to simply leave it there.

As recently as late August, the Kelce brothers inked a three-year monster deal with Amazon worth over $100 million for their wildly popular “New Heights” podcast.

But now, some of that shine has shifted to Kylie Kelce, Jason’s wife, who recently announced the launch of her own podcast called “Not Gonna Lie.”

With the first episode of “Not Gonna Lie” dropping on Thursday afternoon, it certainly didn’t take very long for the squabbling and roasting to commence.

Check out Jason’s reaction to a fan proclaiming, “Kylie is the funniest Kelce, there I said it.”

“Funniest looking,” he replied soon thereafter.

This is just classic. In part, because you tend to get the sense that this type of banter goes back and forth in the Kelce household all day long on a regular basis.

With the new podcast having dropped at noon, it took Kylie’s super serious husband just over an hour to officially begin the roasting session of his wife, one that also included a pitch perfect self-own:

We’re going to go ahead and proclaim that Jason’s followup reply to a fan asking “How comfortable is the couch that you’ll be sleeping on?” is the clubhouse leader in the exchange thus far.

Kelce’s hilarious implication that he’s been sent to the doghouse—also known as the couch—on a seemingly regular basis is exactly why the “Not Gonna Lie” concept was a brilliant idea for the podcast in the first place.

These type of jabs are something that likely have no end in sight, which is honestly a great thing based on early returns.

Remember, this is only the very beginning—quite literally day one—and yet the first verbal grenade has already been publicly launched.

Although Kylie simply “reposted” the comment on X about her being the funniest Kelce, a dagger of a response to her husband’s dig is fully expected sooner than later.