An unfortunately ugly doll,  made to resemble Emma Watson as Belle in Beauty and the Beast, has caused a social media sensation.

Many people have mocked the toy, saying it looks like Justin Bieber.

The doll which is available from American store JC Penney has been immensely popular online.

This is, however, for the wrong reasons.

Social media users have pointed out it looks nothing like Watson.

A new trailer recently came out for Beauty and the Beast, in which we hear Emma Watson sing.

The 30-second clip shows a lot of footage that has already been seen in previous trailers and teasers for Disney’s live-action remake of the animated classic, except it is soundtracked by Emma Watson singing a reprise of Belle, the charming introductory song that explains the leading lady’s ambitions to break free of her small town existence.

This is the first time we’ve seen Watson as Belle singing, although recordings of the former Harry Potter star singing Something There were leaked after a customer found a singing Belle doll in a shop in the US.

Disney later released the recording officially on their Facebook page:

Beauty and the Beast will be Watson’s first major musical film, and many fans are intrigued to hear the actress’s vocal abilities.