Billionaire Elon Musk, founder of electric car company Tesla and space tourism company SpaceX, has some advice for CEOs: make better products, seek positive feedback. extreme, and immediately abandon PowerPoint presentations.
“Are American business CEOs paying enough attention to product improvement? I think the answer is no,” CNBC news agency quoted Mr. Musk as speaking at the CEO Summit event organized by the Wall Street Journal on December 8.
Mr. Musk, the second richest person in the world, believes that improving product quality is a matter of survival, so CEOs should spend less time paying attention to other issues such as company finances, and instead spend more time “to try to make our product as great as possible.”
The businessman urged CEOs to step back and ask themselves: “Is my product the best it can be? Maybe not yet. So what can I do to make the product better?”
“I strongly advise anyone listening to me to spend less time on meetings, on PowerPoint presentations, on spreadsheets, and more time reviewing factory work and interacting with others. goods,” Mr. Musk said.
The ultimate goal of CEOs should be to become “an absolute perfectionist about the products the company makes or the services it provides, and then seek negative feedback from from all sides, from customers, even from people who are not customers yet,” he said.
Even if an executive doesn’t have expertise in product innovation, Musk says that skill can still be learned. “It’s not a mystery at all,” he said.
If they only focus on business results, CEOs are “going in the wrong direction”. In fact, the biggest problem facing American businesses today is probably that there are “too many MBAs running companies,” Mr. Musk said.
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