AfroFuture Fest, an annual festival held in Accra, Ghana, is back this year with the promise of being the standout event of the year. Culture Management Group (CMG) has unveiled Afrobeats sensations Davido, J Hus, and Black Sherif as the musical headliners for AfroFuture. A lineup of both local and international musical talents will join these headliners on stage, guaranteeing that this year’s event will be one to remember. This eagerly awaited two-day extravaganza boasts sponsorship from prominent brands such as TuneCore, YouTube, Black Ambition, Topicals, Martell, and Jameson. It’s all set to return to the El Wak Sports Stadium in Accra, Ghana on December 28 and 29.

“AFROFUTURE HAS ALWAYS BEEN MORE THAN JUST A FESTIVAL; IT’S A FULL-CIRCLE CELEBRATION OF EVERYTHING AFRICAN—OUR CULTURE, OUR PEOPLE, OUR TALENTS—AND SERVES AS A PLATFORM FOR US TO APPRECIATE AND ACKNOWLEDGE THE LARGER CONTRIBUTIONS WE MAKE IN THE WORLD. THIS DETTY DECEMBER, WE’RE BACK BIGGER, BETTER, AND STRONGER, AND WE CAN’T WAIT TO GIVE OUR GLOBAL SUPPORTERS AN UNFORGETTABLE EXPERIENCE BY BEAUTIFULLY BLENDING THE WORLDS OF FOOD, ART, FASHION, AND MUSIC.”

Abdul Karim Abdullah, (CEO and Co-Founder of AfroFuture)

Black Unification & Pan Africanism

Previously known as Afrochella, AfroFuture continues to be a pioneer in honoring Africa’s distinct culture. They also highlight the vibrant work of the continent’s various creatives, artists, and entrepreneurs. AfroFuture’s 2023 theme is “Black Unification & Pan-Africanism.” This theme commemorates the accomplishments of Black pioneers throughout the diaspora and highlights their contributions to art, culture, and innovation. This year’s theme will delve into African people’s global connections and shared experiences. There’ll also be discussions on the history of the Pan-African movement, the role of the diaspora in global politics, and the importance of diaspora unity.

To bring this theme to life, the AfroFuture festival grounds will be transformed to feature a variety of cultural concepts aimed at exploring further into the worlds of art, music, fashion, culture, and food. Each area will bring together a diverse group of local creatives, culinary professionals, musicians, and artists to create a fascinating and unexpected world for festival attendees to explore.

AfroFuture’s Vendor Village will once again showcase a one-of-a-kind exclusive food experience right on the festival grounds. The market will feature 35 vendors, including 12 fashion, beauty, and arts merchants, as well as 23 food vendors serving cuisines from all across the continent.

Image: AfroFuture

“EVERY YEAR, WE LOOK FORWARD TO CONTRIBUTING TO THE GROWTH OF GHANA’S TOURISM AND
HOSPITALITY SECTORS BY WELCOMING INTERNATIONAL VISITORS BACK TO THE COUNTRY TO
EXPERIENCE NOT ONLY OUR EVENTS BUT ALL THAT GHANA HAS TO OFFER. AS ONE OF GHANA’S MOST
RECOGNIZED CULTURAL MOMENTS, AFROFUTURE WILL CONTINUE TO FOSTER ENGAGEMENT,
INCREASE INTEREST, AND BOOST TOURISM WITHIN THE COUNTRY, WITH A GOAL TO MAKE GHANA
A PREMIER DESTINATION FOR ALL TRAVELERS WORLDWIDE.”

Kenny Agyapong Jr., (COO & Co-Founder of Afrochella)

The Road To AfroFuture

AfroFuture has partnered with Streamline Travel and TravelMo to provide visitors from abroad with the best deals on flights and hotel accommodations when planning their trip to Ghana. The road to AfroFuture continues on Monday, December 18th, through Saturday, January 2nd.

Flagship Events & Elements to Look Forward To

AfroFuture is an effort that addresses many aspects of people’s lives, rather than just being a festival. The festival includes sections on music, film, beauty, and lifestyle. They promote health and well-being through features such as wellness masterclasses and bootcamps. They also have a nutrition program where food is donated to locals. Additionally, they donate clothing to the neighborhood children. One of the initiatives in their festival expo is the “Rising Star” program, which links upcoming artists with prominent platforms. This program provides participants with more value while also enhancing and promoting Ghana’s tourist industry and its people. The following are some of the events to look forward. to at AfroFuture.

● Afro Expo 2023

A two-week expo that will host a series of digital experiences, wellness sessions, screenings, and panel discussions centered around the worlds of culture, technology, health, film, music, and art. These events are designed to connect the diaspora with industry experts and changemakers who are actively fostering opportunities both locally and throughout the continent.

● Black Ambition Pitch Competition

A one-day entrepreneurship activation, including panels and a pitch competition for African entrepreneurs This event is a collaborative effort with Black Ambition, a non-profit initiative founded by visionary recording artist, producer, and songwriter Pharrell Williams. Entrepreneurs will have the opportunity to pitch their business ideas for a chance to secure up to $5,000 in funding.

● AfroFuture Music Museum

A visual musical library-like experience that will transport the audience across time and space through live performances, art installations, and digital and printed material.

● Rising Star Challenge

Aspiring artists across the continent will have the opportunity to submit their musical profiles for a chance to perform at the 2023 AfroFuture Festival and market their music to the masses. The winner of this challenge will win a cash grand prize, a studio session with an acclaimed producer, and more.

● AfroFuture x Black Film Space Film Competition

A partnership with the non-profit organization Black Film Space is curating a short film contest highlighting Ghanaian filmmakers. The winner of the film competition will win a cash prize. This, plus an all-expenses-paid trip to represent Ghana as an ambassador at the Cannes Beach Film Festival

● New Year’s Eve Celebration x PVO

AfroFuture teams up with PVO (Positive Vibes Only) to ring in the New Year with an unforgettable year-end celebration.

● AfroFuture Foundation Giveback

AfroFuture will host its annual community service day by providing packaged meals to various communities across Ghana.

Image: AfroFuture

Culture Management Group’s mission is to highlight creative talent from and within the African continent. They do this through event management and marketing, cultural showcases, and digital documentation.