Music industry consists of Taylor Swift and others as she amasses a fortune through her online store
According to Forbes, Swift’s Eras tour merchandise sales totaled $200 million in 2023.
Considering the number of concertgoers and merchandise sold, fans spent an average of $46 per show.
Searches for Swift’s merchandise indicate potential annual revenue of $96,701,292 from her online store.
Complaints from fans include delays in delivery, product defects, and stains, prompting apologies and refunds from Universal Music Group.
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