Taylor Swift is the people’s choice.

Just in general. All the time. For pretty much every reason.

That much is evident at this point.

And yet… Taylor Swift did NOT attend the 2024 People’s Choice Awards in Santa Monica, California on Sunday night, prompting many viewers to ask: Why?!?

 

Taylor Swift Grammy Photo

Taylor Swift attends the 66th GRAMMY Awards at Crypto.com Arena on February 4, 2024 in Los Angeles. (Getty Images for The Recording Academy)

 

Swift — who won the People’s Choice Award for The Concert Tour of the Year — was Down Under, that’s why.

The ceremony overlapped with a stop in Melbourne, Australia as part of the singer’s monumentally successful Eras Tour.

Wrote the singing sensation on Instagram just hours before show aired:

Melbourne, what do I even say to you after over 288,000 of you came and danced with us in the last 3 nights ??! That was unforgettable. You were on another LEVEL.

Thank you for the memories. I’ll revisit the ones from this weekend often.

Taylor Swift on Eras Tour

Taylor Swift greeting fans on her Eras tour from the stage. She’s headed around the world in 2024. (Photo by John Medina/Getty Images)

 

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As it turns out, Taylor’s boyfriend also took home hardware at the People’s Choice Awards — but not literally because Travis Kelce wasn’t in attendance, either.

The Kansas City Chiefs tight end was crowned Athlete of the Year, however.

He did so after his football team won the latest Super Bowl, conquering the San Francisco 49ers by a score of 25-22.

The victory led to a kiss between Kelce and Swift on the field… along with a fatal tragedy off of it.

Taylor Swift kisses Kansas City Chiefs' tight end Travis Kelce after the Chiefs won Super Bowl LVIII against the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024.

Taylor Swift kisses Kansas City Chiefs’ tight end Travis Kelce after the Chiefs won Super Bowl LVIII against the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by PATRICK T. FALLON/AFP via Getty Images)

Elsewhere on Sunday night, Lenny Kravitz won the Music Icon Awards and Adam Sandler received the People’s Icon honor.

Let’s take a look at many of the People’s Choice Awards winners for 2024, shall we?