Snoop Dogg’s “Giving Up Smoke” announcement left fans wondering whether the rap icon was serious about this. The fans were in for a surprise.
Snoop Dogg’s sudden announcement about quitting smoking left fans speculating about the news. Some suspected a prank, while others speculated about a possible marketing campaign or business launch.
The announcement turned out to be a marketing campaign for a smokeless fire pit brand collaboration with Solo Stove.
“I have an announcement, I’m giving up smoke,” the rapper shared on Instagram. “I know what you’re thinking, Snoop smoke is kinda your whole thing. But I’m done with it. I’m done with the coughing and my clothes smelling all stinky.”
“I’m going smokeless,” he added. “Solo Stove makes fire. They take out the smoke. Clever.”
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Once Snoop Dogg revealed his “quitting smoke” announcement was a marketing campaign for Solo Stove, fans took to social media to share their reactions.
One Instagram user commented, “Greatest marketing campaign of all time. Easily.” Another fan added, “Y’all just witnessed the power of marketing and advertising at the HIGHEST level literally!”
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Throughout his career, Snoop Dogg’s love for smoking weed has become legendary. The rapper has shared stories with fellow music icons like Ed Sheeran, Matthew McConaughey, and Willie Nelson.
In a recent Rolling Stone interview, Snoop Dogg reminisced about an unforgettable studio session with Stevie Wonder, where Pharrell Williams left him to handle the production.
“Pharrell, and Stevie Wonder was in the studio. We smoking. We in a little-ass room,” mentioned Snoop. “Pharrell’s done got high, he got secondhand smoke. Now Stevie in the booth and Pharrell ain’t saying s—.”
“When we finished, Pharrell took all of the good s— that he played. Because he was playing harmonica, singing and s—, and it ended up working,” added Snoop.
The “Snoop Stove – Bonfire 2.0 Limited Edition Bundle,” which the website describes as “the Fire Pit hot enough to make the Doggfather go smokeless,” is now live to shop on Solo Stove.
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