Rap legend Snoop Dogg recently announced he had given up “smoke,” leaving fans and the general public in shock.

However, on Monday, November 20th, he cleared the air and revealed that the “smoke” part of his statement was the key in unveiling his latest “smoke-free” endorsement deal.

Snoop Dogg: I have an announcement. I’m giving up “smoke.”

Rania Aniftos:Last week Snoop Dogg posted to his socials that he was giving up “smoke.”

This is what the rapper really meant by that. Snoop Dogg pulled a fast one on all of us when he declared he was giving up “smoke,” posting, “After much consideration and discussion with my family, I’ve decided to give up ‘smoke.’

A lot of fans were confused by the announcement that seemed to come out of nowhere but now we know what the Doggfather is up to.

Snoop Dogg: Solo Stove fixed fire. They took out the smoke.

Rania Aniftos: He cleared the air, revealing he’s giving up smoke in his outdoor stove as part of his latest endorsement deal with Solo Stove fire pit company.

The limited edition collab with Snoop features a $350 Snoop Stove featuring the rapper’s logo signature and a pair of dog paws emblazoned on the side as well as a bucket hat and sticker pack.