Snoop Dogg’s notorious love for consuming weed could be about to go up in smoke, after the rapper claimed to fans on Thursday that he is quitting smoking. 

However, it turned out to be just a marketing ploy to sell a smokeless fire pit.

Fans were immediately unconvinced by the admission, with some rightly wondering if it was just a publicity stunt ahead of a new business venture with edibles.

‘I’m giving up smoke,’ the rapper claimed in his post, which included a fuller statement reading: ‘After much consideration with my family, I’ve decided to give up smoke.’

The 52-year-old added before signing off the message, ‘Please respect my privacy at this time.’

DailyMail.com has reached out to representatives for Snoop for further comment.

Snoop Dogg says he’s QUITTING smoking – after it was once claimed the cannabis-loving rapper had 75-150 joints rolled for him every 24 hours

Up in smoke? Snoop Dogg is pictured smoking a blunt while performing at The O2 Arena on March 21 this year in the UK

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It has come as a shock to fans of the veteran rapper due to his open appreciation for the drug, which has extended to numerous business ventures, among them edibles, weed strains and a digital media business devoted to marijuana related news.

It was once claimed that the rapper – born Calvin Cordozar Broadus Jr – had someone rolling 75-150 joints for him per day, which he would later dispute and dismiss.

Renegade Piranha, who had claimed to be Snoop’s ‘personal blunt roller’ (PBR) said last year: ‘On average, I do about half a pound a day, which seems excessive. So that’s roughly like 75 to 150 units per day. I calculate it at over 450,000 blunts.’

However, in March this year he admitted he had moderated his weed intake after becoming a grandfather.

Big business: The veteran rapper has an open appreciation for the drug, which has extended to numerous business ventures, among them edibles and a digital media business

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Speaking to DailyMail.com in March, Snoop said his personal use was scrutinized after eldest child Cordé became a father to son Zion in 2015.

‘Being a grandfather has changed me in multiple ways,’ he said.

‘The main way is being concerned with how I live, how I move, the kind of people I’m associated with, because I want to see my grandkids grow old.

‘The only way I can do that is to take precautionary steps as far as how I move, who I hang out with, where I go out, my intake, what am I intaking?

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‘The end of an era’: Fans quickly took to Twitter in shock at the news

‘Am I doing extra-curricular or am I just doing what I’m supposed to be doing?’

The father-of-four is a parent to Cordé, 28, Cordell, 26, and Cori, 23, from his 25-year marriage to Shante Broadus, and son Julian, 25 from a former relationship with Laurie Holmond.

Snoop is no stranger to weed and revealed in a 2013 Twitter Q&A that he smokes up to 81 blunts per day, which is consistent with the estimate of his personal joint roller.

In 2015, the rap artist launched his own platform called Merry Jane, a lifestyle media site that serves as an information hub for everyone interested in weed geared towards the occasional to the daily smoker.