Back in September, Taylor Swift sparked a media frenzy when she hard launched her relationship with Travis Kelce by showing up at Arrowhead Stadium in Kansas City, Missouri, to support his team, the Kansas City Chiefs.

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Since then, Taylor has become a regular fixture in VIP suites at Travis’s games, and television channels have previously come under fire for how often they cut to Taylor during their broadcasts of the sport.

David Eulitt / Getty Images

The commentators also reference Taylor throughout Kansas City Chiefs games, and the NFL even faced backlash when they changed their Twitter banner to a trio of reaction shots of Taylor.

David Eulitt / Getty Images

In addition, streams of Swifties have started to attend Travis’s games in the hope of seeing their idol, wearing merch or holding banners that reference the fact that they are only there for Taylor.

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And it seems as though all of the above might be bothering football fans, who loudly booed Taylor when she was shown onscreen during the Kansas City Chiefs game against the New England Patriots on Sunday.

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Taylor was watching from a VIP suite alongside her dad, Scott Swift, and Travis’s teammate Patrick Mahomes’s wife, Brittany Mahomes. The game was at Gillette Stadium in Foxborough, Massachusetts, and organizers added a quote from Taylor to the screen as they broadcast her to the masses.

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“Gillette Stadium is the most joyful place on earth,” the quote read — but it didn’t look like she was having a “joyful” experience.

Twitter @DonnieMexico17 / Via Twitter: @DonnieMexico17

Taking to X, formerly known as Twitter, one attendee shared a video of the moment that the crowd erupted into audible boos as soon as Taylor appeared on the screen.

Massive boo’s from Gillette as Taylor swift comes on the jumbo, America is waking up pic.twitter.com/rfgMUllpHL

— Mexican Mindset (@DonnieMexico17) December 17, 2023

Twitter: @DonnieMexico17 / Via Twitter: @DonnieMexico17

The star looked like she was trying to brush the reaction off as she nonchalantly rested her chin on her hand. Taylor then turned to Brittany and shrugged, pointedly gesturing to the crowd with her eyes and seemingly saying: “I knew this was coming.”

Twitter @DonnieMexico17 / Via Twitter: @DonnieMexico17

And this negative response wasn’t just limited to Taylor herself, with one of Taylor’s fans saying on social media that she was also “harassed” by Patriots supporters for attending the game wearing Taylor merchandise.

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She tweeted: “bad experience. @GilletteStadium has always been my home base and my favorite stadium as a born+raised massachusetts girl but tonight at the @Patriots game i was harassed & audibly booed for being a fan of the opposing team and wearing a jacket with my lifelong idol on it.”

this experience was extremely stressful and continued to escalate as the night went on. i was a very peaceful fan cheering for my team in the seat and clothes i paid for. i deserved to be there and i deserved to feel safe doing so. (2/6)

— sara ⸆⸉ (@cleantvv) December 17, 2023

Twitter: @cleantvv

She said that the entire situation was “extremely stressful” and “continued to escalate” throughout the game until she left her section “because of the extent of the literal bullying.”

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She added: “i had men directly behind me right in my ear as well as many rows behind me in my section yelling that i was stupid for being a fan of taylor and many other nasty things that i won’t even put on here for me and honestly taylors sake. it was horrendous.”

this went on until i decided to leave my section because of the extent of the literal bullying. as i was leaving the @Patriots fans around me booed me as i left. (no i was not mistaking this for a play. nobody was on the field at the time) (4/6)

— sara ⸆⸉ (@cleantvv) December 17, 2023

Twitter: @cleantvv

Needless to say, the whole thing has unsettled Taylor’s fans, with one sharing a clip of the singer’s somewhat accepting reaction and writing: “‘I knew it was coming’ i will personally fight everyone that booed taylor.”

“i knew it was coming” i will personally fight everyone that booed taylor pic.twitter.com/3hVAF8ORyI

— marg (taylor’s version) (@BetttysCardigan) December 17, 2023

Twitter: @BetttysCardigan / Via Twitter: @BetttysCardigan

“taylor being booed at the chiefs game tonight is so ridiculous…. people need to relearn how to be decent human beings,” another wrote.

taylor being booed at the chiefs game tonight is so ridiculous…. people need to relearn how to be decent human beings

— H (@sunshinehan02) December 18, 2023

Twitter: @sunshinehan02 / Via Twitter: @sunshinehan02

One more added: “I just KNOW if taylor finds out some of her fans were booed out of their section at the chiefs/pats game today simply for being fans of her she would throw a fit omfg.”

I just KNOW if taylor finds out some of her fans were booed out of their section at the chiefs/pats game today simply for being fans of her she would throw a fit omfg

— sol. (@soleisdaylight) December 17, 2023

Twitter: @soleisdaylight / Via Twitter: @soleisdaylight

But some argued that while the situation was undeniably unpleasant, it probably wasn’t personal as they pointed out that it’s par for the course for football fans to boo supporters of the opposing team.

Maddie Meyer / Getty Images

“Look, I love Taylor but her fans need to relax over her getting booed. She was representing the opposing team. Sports fans boo their rivals and those supporting them. It’s not personal,” one person tweeted.

Look, I love Taylor but her fans need to relax over her getting booed. She was representing the opposing team. Sports fans boo their rivals and those supporting them. It’s not personal.

— April (@aprilrenae) December 18, 2023

Twitter: @aprilrenae / Via Twitter: @aprilrenae

“how do you not understand why Taylor Swift was booed?” somebody else echoed. “She represents the Chiefs in a game at Gillette.”

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Taylor has not publicly acknowledged what happened during Sunday’s game, but earlier this month she did address the amount of attention that she receives when she shows up to support Travis.

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Speaking to Time, she said of the extensive coverage: “I don’t know how they know what suite I’m in. There’s a camera, like, a half-mile away, and you don’t know where it is, and you have no idea when the camera is putting you in the broadcast, so I don’t know if I’m being shown 17 times or once.”

Gotham / GC Images

And reacting to the criticism of how often she is shown, Taylor added: “I’m just there to support Travis. I have no awareness of if I’m being shown too much and pissing off a few dads, Brads, and Chads.”